Ubisoft is increasingly counting on artificial intelligence as a tool for optimizing game development. The French publisher in the latest financial report states that it wants to use AI to enhance player experience, as well as to increase the creativity and efficiency of its development teams.
The plan includes further work on the Ubisoft Teammates project, a playable experience based on generative artificial intelligence, as well as broader application of AI tools in production. Smarter NPC characters, support for quality control teams, and tools that should facilitate and accelerate the development process are mentioned.
Ubisoft has been going through a challenging restructuring period in recent years, and artificial intelligence is clearly becoming one of the more important elements of the new strategy. The company expects a strong and diverse catalog of games by 2029.
