BREAKING
Power, elegance and style at Gamescom

Power, elegance and style at Gamescom

Home / Previews / Power, elegance and style at Gamescom

HoyoVerse and luxury car manufacturer Aston Martin have announced a collaboration. It merges the world of high-performance cars with exciting gameplay and is based on the Victoria Housekeeping Co. faction from Zenless Zone Zero.

As part of this extraordinary collaboration, Aston Martin and Victoria Housekeeping Co. have created a new coupe version of the Aston Martin Vantage, a vehicle that combines Aston's racing aesthetic with the elegance and efficiency of Victoria. This exciting collaboration will debut at Gamescom, where visitors at the ZZZ booth (hall 6, stand C-031) will see a real Vantage, as well as the characters Lycaon and Rina.

"This collaboration goes beyond the traditional Itasha (cars based on video games and anime) approach. Our ambition was to find a connection between our high-energy fantasy ARPG and the world of high-performance cars. We created this design based on the traditional emblems of Victoria Housekeeping, character motifs, and other significant elements - such as the pink Z line that represents a blade cutting through the air," said the visual team of Zenless Zone Zero.

Visitors who come to the ZZZ booth will have the opportunity to complete exclusive missions and win valuable prizes, including the grand prize: a 1:18 scale model of the Aston Martin Vantage. Everyone who participates will also receive the following gifts: poster, postcard, or valuable holo collectible card, all prizes are based on this collaboration.

All other fans around the world can participate on social media and also win the mentioned model; all they need to do is follow Zenless Zone Zero and astonmartin on X for more information.

This unique collaboration is a true blend of art, technology, and interactive storytelling where legendary craftsmanship meets the endless imagination of virtual worlds. So visit the ZZZ booth at Gamescom to experience this fusion for yourself.