Nex Playground, an active play system designed for families, has announced a partnership with the Welsh football club Wrexham AFC. The collaboration comes at a time when Nex is expanding its presence beyond the US and Canada, while Wrexham continues to leverage its global popularity following a significant media rise in recent years.
The partnership includes sleeve sponsorship for the 2026/2027 season, as well as a broader package of activities aimed at fans, families, and young athletes. Nex and Wrexham are announcing joint fan activations, including the Nex Game Zone at Racecourse Ground, as well as initiatives related to the Wrexham AFC Foundation and the club's academy.
For Nex Playground, this is an important step towards the British and Irish market. The device will be available from June 22, 2026, through Amazon, Argos, and Smyths Toys, while the entire campaign is envisioned as a blend of sports, movement, and family play. The system itself is based on gameplay without a traditional controller, using body movements as the primary means of interaction.
Wrexham AFC has become much more than a local football club in recent years. After being taken over by Rob McElhenney and Ryan Reynolds, the club gained strong international visibility, partly through the documentary series Welcome to Wrexham. Nex will also appear in that series, as well as at selected club events and international matches.
Nex emphasizes that they see the partnership as a way to connect families through sports, movement, and play. On the other hand, Wrexham gains another partner that fits into the story of community, fans, and the club's global growth. For the gaming audience, it is interesting that this is not a traditional console, but a device that aims to bring back the idea of physical, shared play into the living room.
In other words, Nex Playground is not just targeting players who want to sit in front of a screen, but families looking for an easy way to have active fun. Therefore, the partnership with Wrexham makes sense: the club thrives on the emotion of community, and Nex builds its message around shared play and movement.
