Summer Game Fest is one of the hottest summer events in the gaming industry, and we are just 23 days away from the new edition (June 5, 2026). This event was founded in 2020 by Geoff Keighley, who is also the creator of The Game Awards. It consists of multiple presentations organized throughout the summer, with the most important one being on the first day, where the biggest titles are announced, followed by presentations from publishers and development studios such as Xbox Games Showcase or Day of the Devs (indie games).
Keighley is one of the key figures in the industry who was involved in events at the E3 fair and in 2020 expressed his concern and dissatisfaction with the announcement that the fair would be organized despite the COVID epidemic, leading him to withdraw from all planned events. After the cancellation of E3 and Gamescom that year, he established Summer Game Fest as a replacement, and since 2021, this event has become the standard central presentation of the year, also nicknamed not-E3. Below, we bring you an overview of past editions and key announcements for each of them.
Big Premiere (2020)
Tony Hawk's Pro Skater 1+2
Release of Unreal Engine 5
Star Wars Squadrons
Crash Bandicoot 4: It's About Time
Cuphead
Titan Year (2021)
Among Us
Elden Ring
Overwatch 2
Valorant
King's Bounty 2
Sifu
Good Mix (2022)
Nightingale
Goat Simulator 3
The Callisto Protocol
Honkai: Star Rail
Street Fighter 6
Zenless Zone Zero
Return to Normal (2023)
After the pandemic weakened, a combination of digital and in-person visits began, which were only available to media representatives.
Prince of Persia: The Lost Crown
Mortal Kombat 1
Witchfire
Alan Wake 2
Warhammer 40K: Space Marine 2
Palworld
Spider-Man 2
Final Fantasy VII Rebirth
Baldur's Gate 3
Fifth Edition (2024)
Skate
Star Wars Outlaws
Viewer Growth (2025)
The sixth edition took place on June 6, 2025, and two days called Play Days were organized where the audience could try out upcoming titles. It was also revealed that the number of viewers has increased year by year by 89 percent, reaching 50 million.
