Bank of America, after participating in the IICON Video Game Conference in Las Vegas, has estimated that Grand Theft Auto VI could cost around $80, which is a higher price compared to the previously expected $70. This information was reported by the portal Seeking Alpha.
Although Take-Two Interactive did not directly confirm this figure, the company stated that game prices, when adjusted for inflation, actually decrease over time and that GTA 6 will be positioned according to the value it brings to players.
Analyst Omar Dessouky points out that the industry could have trouble selling games at a price of $80 if Grand Theft Auto VI were to be released at a price of $70, as it would set a lower standard. In his opinion, it is in Take-Two Interactive's interest to raise prices across the industry, especially considering that the development of artificial intelligence could further increase the value that games offer to players.
As for the release itself, Grand Theft Auto VI is still targeting the end of 2026, specifically November 19, when it is expected to arrive on PlayStation 5 and Xbox Series X/S.
