The Chinese giant Tencent is preparing to acquire the French company Ubisoft, as reported by Gamesindustry.biz. The agreement was made between the Chinese company and Guillemot Brothers Ltda. Allegedly, Tencent would become the sole owner of Ubisoft after the purchase. This situation has been confirmed by multiple sources to Bloomberg, claiming that a meeting took place, but that everything is still in the early stages of negotiation.
Ubisoft is currently valued at €1.4 billion on the market, after their stocks fell by a record 54% this year, marking the lowest price in the last ten years, and this happened after the release of Star Wars Outlaws, which is said to have not met sales expectations.
Guillemot Brothers Ltd is a family company led by the current head of Ubisoft, Yves Guillemot. GBL owns 20% of the publishing rights, while Tencent holds 9.2%. After a series of titles that did not achieve good sales results, Assassin's Creed Shadow has also been postponed, which was supposed to be released this year, but its new date is set for February 2025.
