PlayTracker, a Croatian platform that enables tracking and analysis of video game data, has formed a strategic partnership with Newzoo, a global leader in data analytics for PC and console games. This step will provide PlayTracker with significant support in development, including financial resources and access to Newzoo's resources.
As part of the partnership, Newzoo will fund a multi-year development plan for PlayTracker and share its internal resources to assist in the platform's growth. Integration of PlayTracker Insight analytics with Newzoo's industry standards is planned, which will enhance services for game developers and publishers. Additionally, the number of employees at PlayTracker will double, and many premium features will be available for free to all users.
The founders of PlayTracker, including Marijan Mikolić, will retain control of the company, while Newzoo will acquire a minority stake. Both parties emphasize the importance of user privacy protection, so all data will be analyzed anonymously and in aggregated forms, in accordance with GDPR.
This partnership represents a significant step in strengthening PlayTracker's position in the market, allowing it to offer more advanced tools and services to users worldwide.
