The Philippines is one of the fastest growing gaming markets in Southeast Asia today. Video games are extremely popular among young people, but also among the older population, and the industry continues to grow strongly thanks to the availability of the Internet, smartphones and the great interest in e-sports. Although mobile games dominate the market, physical video game stores still play an important role in the sale of consoles, games and gaming equipment.
Gaming culture in the Philippines
Gaming is deeply rooted in Philippine culture. It is estimated that there are more than 43 million active gamers in the country, making the Philippines one of the most active gaming communities in the world.
Research also shows that almost 97% of the population plays video games at least occasionally, which is one of the highest percentages in the world.
Much of the popularity comes from mobile games, such as MOBA titles and online multiplayer games. However, console and PC gaming also have a large fan base, especially in urban centers such as Metro Manila, Cebu and Davao.
The gaming industry in the country is worth several billion dollars. The video game market is valued at over 5 billion dollars and is expected to nearly double over the next decade.
The most famous video game stores
Despite the growth of digital distribution, physical video game stores are still very popular in the Philippines. They are most often found in large shopping centers, which are an extremely important part of the Filipino shopping culture.
One of the most famous chains is DataBlitz, which sells games, consoles and gaming accessories for all major platforms such as PlayStation, Xbox and Nintendo Switch.
Another popular store is GameOne, which has been around since 2006 and offers a wide variety of gaming products, including consoles, games and computer equipment.
A large number of players also buy games from stores like:
- GameXtreme – Official PlayStation, Nintendo and Xbox Product Retailer
- GameLine – a store that offers games, consoles and gaming accessories
- iTech – specialized in gaming and IT equipment
All these stores often have branches in large shopping centers, such as SM Malls or Robinsons Mall chains.
Shopping centers as gaming hubs
In the Philippines, shopping malls are much more than just places to shop. They often serve as social gathering places where gaming events, tournaments or presentations of new consoles and games are held.
Gaming stores are especially popular in the Cyberzone zones inside SM Malls, where there are numerous IT and gaming stores. There, players can buy the latest games, test gaming equipment or participate in promotions of new titles.
In addition to new games, in some centers you can also find retro gaming stores that sell older consoles and collectible games.
Online shopping and social networks
Apart from brick-and-mortar stores, Filipinos often buy games online. Platforms like Shopee, Lazada or Facebook Marketplace have become popular places to buy new and used consoles and games.
Many stores also have their own web stores and active profiles on social networks where they post new products, promotions and gaming news.
