Ova godina donosi i niz radionica i panel diskusija koje će omogućiti sudionicima da se povežu s ovim stručnjacima i steknu nova znanja i uvide u industriju. Konferencija Blend: Film & Games predstavlja jedinstvenu priliku za umrežavanje i suradnju između kreativnih profesionalaca iz različitih sektora.
one of the most awarded campaigns in history. His creative courage has brought Burger Kingnumerous awards, including multiple Grand Prix at the Cannes Lions festival. After Burger King,
Fernando took on the role of CMO at Activision Blizzard, where he successfully merged the gaming
industry and marketing through innovative campaigns related to some of the biggest titles in the world
of video games today - including Call of Duty, World of Warcraft, Diablo, Tony Hawk’s Pro Skater,
Candy Crush, Crash Bandicoot, and many others. Machado is a two-time recipient of the prestigious
Adweek Grand Brand Genius award (2013 and 2018), the only one to achieve this, and is often recognized as
one of the most innovative marketing leaders.
currently leads marketing and branding activities for a range of projects, including titles such as
Snufkin: Melody of Moominvalley, Cassette Beasts, and Dome Keeper.
Open applications for workshops!
Workshop From 2D Image to 3D World; Lecturer from Algebra University Bernays in the Game Development program, multimedia artist Ivan Šivak, will reveal to workshop participants the magic of transforming an ordinary 2D illustration or photograph into a dynamic 3D space – literally in the blink of an eye! Using simple techniques, Šivak will share his years of experience in comics, illustration, and animation and explain how to enrich a static image and create an impressive 3D world. At the end of the process, participants will create a stunning 3D effect and bring the photograph to life by adding a camera and animating its path. To apply for this free workshop, you need to send one 2D photograph or digital drawing to info@blendzagreb.eu and briefly explain why you want to bring that particular scene to life.
Workshop Project Architecture in Unity; Slow development? Fragile projects? Painful bugs?
In this workshop, you will learn best practices for structuring Unity projects that lead to scalability, stability, and professional success. From organizing scenes and managing objects to working with sound and other key systems – we will show you how to build projects that stand the test of time and teamwork. The workshop leader, Andrija Zorić, is a video game development expert with over ten years of experience in the industry. He currently runs his own studio Bad Elektron in Zagreb, where he manages teams and develops projects at the intersection of artificial intelligence and interactive worlds. He has worked on internationally successful titles such as Kingdom Two Crowns and Townscaper VR, and has also distinguished himself as a scout for the publisher Raw Fury. To apply for this free workshop, you need to send a short description of your favorite game and why that particular game has resonated with you to info@blendzagreb.eu.
The Blend conference is organized by the Zagreb Film Office and Games Croatia (HAVC) along with academic partner Algebra Bernays University, with support from the Ministry of Culture and Media, the City Office for Culture and Civil Society, and with the backing of film and gaming associations. The entire conference program will be published soon on the official Blend website, where it is now possible to watch all video lectures from previous years for free: www.blendzagreb.eu.
Entry to the conference is free with registration, which is open until October 1st at 6:00 PM via this link. All news about the conference can be followed on the official conference website www.blendzagreb.eu and on the social media of the Zagreb Film Office, Games Croatia, and Algebra Bernays University.
