Sony Corporation and TCL Electronics Holdings Limited today announced that they have signed a memorandum of understanding confirming their intention to establish a strategic partnership in the home entertainment sector.
Under the deal, a joint venture is planned to take over Sony's home entertainment business, with TCL holding a 51% stake and Sony holding a 49% stake. The new company would operate globally and encompass the entire process — from product development and design to manufacturing, sales, logistics and customer support for televisions and home audio equipment.
Sony and TCL will continue discussions to sign binding agreements by the end of March 2026. Subject to the fulfillment of all regulatory approvals and conditions, the new company is expected to begin operations in April 2027.
The partnership aims to combine Sony's high-quality picture and sound technology, brand and operational experience with TCL's advanced display technology, global business scope and vertical supply chain to create new value for customers around the world. The new company's products would still carry a globally recognizable name Sony and a line BRAVIA™.
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