The green family will experience big changes in the next few days, namely Xbox have decided to leave Phil Spencer and Sarah Bond, and the decisions were published in emails sent to employees. Spencer will in retire officially on February 23 when will it be replaced Asha Sharma (President of Microsoft CoreAI), while instead of Bond na the place of vice president and head of gaming content come Matt Booty.
“Želim zahvaliti Phil on his immense guidance and cooperation. During 38 years at Microsoft, including those 12 of which were led by Xbox pomago nas je pretvoriti u ono što činimo i kako činimo.” Rekla je Satya Nadella President of Microsoft.
Sharma in her email focused on three things she wants to do in the future with a focus on protecting Xbox and what makes it special and giving back "to core Xbox fans”.
I feel two things at the same time: humility and urgency.
Humble because this team has built something extraordinary over the decades. Urgency because gaming is in a period of rapid change and we need to move with clarity and conviction.
I enter a business shaped by generations of artists, engineers, designers, writers, musicians, operatives and many others who create worlds that have brought joy and deep personal meaning to hundreds of millions of players. The level of craftsmanship here is exceptional, and it's further enhanced by Xbox, which is founded on the belief that the power of games connects people and pushes the industry forward.
Thanks to Phil for his leadership and to every studio, platform and operations team that built this foundation. We're the custodians of some of the most beloved stories and characters in the entertainment industry, bringing players and creators together around entertainment and the gaming community in whole new ways.
My first task is simple: understand what makes this special — and protect it.
It starts with three commitments.
First, great games.
It all starts here. We need to have great games that players love before we do anything else. Unforgettable characters, stories that touch us, innovative gameplay and creative excellence. We will strengthen our studios, invest in iconic franchises and support bold new ideas. We will take risks. We will enter new categories and markets where we can add real value, based on what matters most to players.
I promoted Matt Booty in honor of this commitment. He understands the craft and challenges of creating great games, has led teams that deliver award-winning projects, and has earned the trust of developers across the industry.
Second, the return of the Xbox.
We will rededicate ourselves to our core Xbox fans and players, those who have been with us for 25 years, as well as to the developers who build the vast universes and experiences that gamers around the world embrace.
We'll celebrate our roots with a renewed commitment to Xbox, starting with the console that shaped who we are. It connects us with the players and fans who invest in Xbox, as well as with the developers who build ambitious experiences for it.
Gaming today lives on multiple devices, not within the boundaries of a single hardware. As we expand to PC, mobile and cloud, Xbox should be seamless, immediate and worthy of the communities we serve. We'll break down barriers so developers can build once and reach players everywhere — without compromise.
Third, the future of gaming.
Every day we witness the reinvention of gaming.
To respond to the moment, we will invent new business models and new ways to play by building on what we already have: iconic teams, characters and worlds that people love. But we will not treat these worlds as static intellectual property to be mustered and monetized. We will build a common platform and tools that empower developers and players to create and share their own stories.
As monetization and artificial intelligence evolve and influence this future, we will not chase short-term efficiencies or flood our ecosystem with soulless AI content. Games are and always will be art, created by people, with the most innovative technology we provide.
The next 25 years belong to teams who dare to create something surprising, something no one else wants to try, and have the patience to see it through. We've done it before, and I'm here to help us do it again. I want to bring back the rebellious spirit that built Xbox. This will require us to relentlessly question everything, rethink processes, protect what works and be brave enough to change what doesn't.
A fan of the gaming industry and everything that goes with it
